Broadway Florist has been supplying Rockford, Illinois with beautiful flower arrangements for over 85 years, and now you can get your flowers, gifts and more at our new location! Drop in for your Valentine’s Day roses, last-minute anniversary gifts, housewarming gifts or for any reason at all. Our new retail shop features a walk-in cooler with all kinds of floral possibilities. Pick out a prearranged bouquet or partner with one of our floral designers (who are always on staff) and create a unique bouquet!
Flowers are our specialty, but they’re not our entirety. We have tons of great gifts, décor for any occasion and houseplants that are great for housewarming parties or just to spruce up your interior. If you have someone on your list or you just want to make someone feel special, come to Broadway Florist!